Sure, everyone has seen them. Those funny URLs that don’t seem to make any sense. They show up in Twitter posts mostly, or even on your Facebook wall from time to time. Even Google and Youtube have joined the bandwagon. What I’m talking about, are shortened URLs. The way they work, is instead of using a standard (and long) URL such as http://www.glacier-digital.com/Internet-Marketing/Search-Engine-Optimization.html, shortening services can be used to get them down to a much more manageable, digestible size such as : http://bit.ly/ka1Qci. The reason they were originally created isn’t entirely clear, but (and this is just a theory) it seems awfully suspicious that they were introduced around the time Twitter began it’s quick ascent to the the upper elite of the social media realm. Short URLs feel right at home within those precious 140 characters.
Posts Tagged usability
CAPTCHA, Expired
Jun 7
If you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.
CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.
Glacier Digital is very proud to announce a new partnership with Epilepsy Canada. Glacier Digital will be providing a brand new online presence complete with their very own Aumbry Content Management System (CMS). Not only that, but the service and tools provided by Glacier Digital will be free of charge.
Continue reading “ANNOUNCEMENT : Glacier Digital partners with Epilepsy Canada” »
You’ve heard it all before. “We can promise you will rank #1 on Google in a week!” or, even better is “If you don’t rank #1 on Google, you don’t pay!”.
What these companies don’t bother to tell you, is that they will get those ranks for keywords you don’t want, don’t need and didn’t ask for. Also, once your website receives those thousands of promised visitors, what will you do with them? Since they were most likely sent to your site via irrelevant or VERY vague keywords, you need to make sure they don’t hightail it.
Continue reading “Why being #1 on Google isn’t all it’s cracked up to be” »
Whether your website provides your distributor or clients with password protected materials, or is available for the entire world to see and access, the process of website optimization and usability testing is equally as important.
Continue reading “Don’t need search traffic? Learn why you still need to optimize.” »
