Posts Tagged usability

What Exactly IS Inner Linking And Why Is It So Useful?

http://blog.glacier-digital.com/wp-content/Hands-Inner-Linking.jpgTypically, websites are made in a very linear fashion. There is always an entry point, which is typically a home page or landing page. This is followed by a handful of single pages, all in a very clearly set row, defined by either a horizontal, or vertical navigation bar. Simple, right?

There are certainly websites that exist in an almost organic, very dynamic fashion. These include news websites (Canoe.ca, NYTimes.com, etc.), and user-driven websites (Facebook.com, Reddit.com, etc.). Search engines have been making a shift to user-generated content for years, and not just because it’s fresh and more frequently updated, but in part because of the linking structures that are built into the website architecture.

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Conversions Are All That Matter

The Sales Conversion Funnel

What is a conversion, you ask?

It is the single most important aspect of any online business presence, plain and simple. Are you converting your website visitors into anything meaningful, in order to grow your business? Do you fully understand the act of converting a visitor? Do not fret, you will now!

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20 Simple Things You Should Do To Improve Your Website

checklistIt’s tough these days to find the time to spend tracking down and sifting through the thousands of websites, blogs, forums and videos available online, just to receive conflicting advice.

Well, we are enamored that you have chosen our blog as your go to guide for Search Engine Optimization tips. We don’t go wild with our theories (well, we try not to), we instead take a more conservative approach. We stick with what works. Gauging how well something works mind you, is not up to us. That’s up to the search engines and their teams of mathematicians, who toil away at their ever adapting algorithms. Which, at the end of the day, are there to help you find EXACTLY what it is you’re looking for.

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Why URL Shorteners Are Amazing

Sure, everyone has seen them. Those funny URLs that don’t seem to make any sense. They show up in Twitter posts mostly, or even on your Facebook wall from time to time. Even Google and Youtube have joined the bandwagon. What I’m talking about, are shortened URLs. The way they work, is instead of using a standard (and long) URL such as http://www.glacier-digital.com/Internet-Marketing/Search-Engine-Optimization.html, shortening services can be used to get them down to a much more manageable, digestible size such as : http://bit.ly/ka1Qci. The reason they were originally created isn’t entirely clear, but (and this is just a theory) it seems awfully suspicious that they were introduced around the time Twitter began it’s quick ascent to the the upper elite of the social media realm. Short URLs feel right at home within those precious 140 characters.

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CAPTCHA, Expired

Blade Runner posterIf you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.

CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.

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