Social Media is really nothing new. It’s been around as long as there has been something to sell, that’s needed someone to sell it.
Engaging with potential customers and giving them what they want, is much better than simply standing on a cliff yelling down at them, “Buy This! Buy This!”.
So where does television come in? Well, you may not have noticed, but for the many years that you were glued to your tv set watching The Cosby Show or Seinfeld re-runs, you were in fact watching hours upon hours of advertisements. These advertisements were not just thrown into the commercial breaks willy nilly. Market research was conducted, and in a way, aspects of social media were implemented to decide which ads would be shown during which shows, and at what times.
The world of online social media has exploded during the last few years, with good reason. People can connect with hundreds of thousands of others to discuss and share nearly anything. Whether it’s used to spread the word about a great new promotion or product, to inform customers of some relevant industry news, or if it’s to simply share a funny image you found while browsing, social media allows for a type of connection with customers and visitors in a way that traditional marketing cannot match.