Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Posts Tagged social media
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
One of the latest trends in online social activity has been the explosion of location-based search. Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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Whenever Google makes a change, no matter how small, it’s a big deal. Ok, maybe a bit more to us, the people who work with it nearly all day, but still… when they change a portion of their algorithm, which happens frequently, it can have huge ripple effects.
Arguably their largest update in a while, codenamed Caffeine, has been in the works for quite a long time. Matt Cutts (the unofficial face of Google, at least in my eyes) recently mentioned Google would be slowly rolling out the Caffeine update during the coming weeks.
After months of rumours and discussions, Twitter has finally launched their business model. Instead of calling them ‘ads’ or ‘paid tweets’ they will be called ‘Promoted Tweets‘. Many wondered if Twitter could ever actually begin making money, and with the launch of this new model, it’s certainly a possibility.
