Posts Tagged social media

Does “Blogger’s Block” Exist?

Blogger's BlockCreative writing can be an incredibly challenging mental activity (and physically, depending on how much coffee you’ve had). This doesn’t just apply to novelists or marketing copywriters either, it can affect anyone who is actively required to generate content. And yes… this includes blogs. TRUST me.

Coming up with a new idea for a blog post each week is not as easy as it may seem, which is something we have admittedly been slacking with here at Glacier Digital HQ. The last few months we have experienced some growth and have only squeezed out an average of 1 blog post per MONTH. This is one of the reasons this exact blog post has been written. If your business already has a blog or is planning on proceeding with one, updating it once a week on average is industry-wide best practice.

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10 Days With Google+

So, unless you’ve been completely disconnected for the last few weeks, you will have likely heard about Google+. This is Google’s latest attempt at breaking through in the very competitive and rapidly expanding social media realm. It’s not their first attempt mind you, but we won’t go into too much detail about Wave, Buzz and their other… let’s call them.. experiments.

They have quite a lot more invested in this project though, and have gone as far as planning to rename the incredibly popular Picasa and Blogger websites to Google Photos and Google Blogs, respectively. Last time we looked this change hadn’t gone through, but it’s planned to happen during the public launch of Google+, since it is still in invite-only beta stage.

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CAPTCHA, Expired

Blade Runner posterIf you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.

CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.

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Get Your Social Media Under Control!

If you’ve already taken the leap of faith into the daunting, scary world of social media, then you will know that not only is it a very busy environment, but that it can suck a LOT of time out of your busy day. Not only do you need to think of something engaging to say, but you need to figure out the best way to get your message out to as many people as possible. All the while, making sure you don’t bombard your audience with 50+ updates a day.

Whether it’s to discuss industry news, some great new tool or technique you’ve discovered, or even to liveblog at a press conference or tradeshow you’re attending, the world of social media continues to offer a fantastic way to connect with your audience. That audience can consist of existing customers or subscribers who are eager to hear what you have to say, but it can also be those sitting on the fence wondering if they should take that incredibly important ‘next step’.

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How to run a Social Media campaign in less than 4 hours a week

Social Media Less Than 4 Hours A DayIt seems that whenever we are talking with new clients about the many, many benefits of social media, the biggest complaint we receive from EVERY one of them is “When am I supposed to find the time to update all that stuff?”

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