Glacier-Digital Blog

Design, Development & Promotion

Posts Tagged seo

B2B SEO compared to B2C SEO, is there a difference?

Jan 24

Posted by David Sharples in SEO & Marketing, Web Industry News | 1 Comment

B2B SEO requirements are quite different versus B2C SEO

SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
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Why being #1 on Google isn’t all it’s cracked up to be

Oct 22

Posted by Admin in SEO & Marketing | 2 Comments

You’ve heard it all before. “We can promise you will rank #1 on Google in a week!” or, even better is “If you don’t rank #1 on Google, you don’t pay!”.

What these companies don’t bother to tell you, is that they will get those ranks for keywords you don’t want, don’t need and didn’t ask for. Also, once your website receives those thousands of promised visitors, what will you do with them? Since they were most likely sent to your site via irrelevant or VERY vague keywords, you need to make sure they don’t hightail it.

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Google… instantly!

Sep 8

Posted by Admin in SEO & Marketing, Web Industry News | 3 Comments

So some of you may have noticed a rather substantial change on Google.com today. As I began to type in the search box, something interesting started to happen.  Instead of having to click Search or press Enter, the window immediately shifted to a search result page, almost seamlessly.

This could have an enormous impact on searches, changing the way users find information and relevant results. Google however,  stresses :

While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.

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Online Marketing : What NOT to do

Aug 6

Posted by Admin in SEO & Marketing | 3 Comments

Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Continue reading “Online Marketing : What NOT to do” »

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Location-based social media. How could it go wrong?

May 11

Posted by Admin in SEO & Marketing, Web Industry News | 2 Comments

One of the latest trends in online social activity has been the explosion of location-based search.  Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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