The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
Typically, websites are made in a very linear fashion. There is always an entry point, which is typically a home page or landing page. This is followed by a handful of single pages, all in a very clearly set row, defined by either a horizontal, or vertical navigation bar. Simple, right?
There are certainly websites that exist in an almost organic, very dynamic fashion. These include news websites (Canoe.ca, NYTimes.com, etc.), and user-driven websites (Facebook.com, Reddit.com, etc.). Search engines have been making a shift to user-generated content for years, and not just because it’s fresh and more frequently updated, but in part because of the linking structures that are built into the website architecture.
It’s tough these days to find the time to spend tracking down and sifting through the thousands of websites, blogs, forums and videos available online, just to receive conflicting advice.
Well, we are enamored that you have chosen our blog as your go to guide for Search Engine Optimization tips. We don’t go wild with our theories (well, we try not to), we instead take a more conservative approach. We stick with what works. Gauging how well something works mind you, is not up to us. That’s up to the search engines and their teams of mathematicians, who toil away at their ever adapting algorithms. Which, at the end of the day, are there to help you find EXACTLY what it is you’re looking for.
Aug 18
So, your new website is done and it’s online. Now, you just sit back and wait for visitors, right? ….Wrong! You need to get out there and promote the heck out of it, using one or many of the ever expanding number of options available. Promotion is just as important as design, development and content, combined. Can you imagine if Ford built a great new car, but decided not to tell anyone? I’m pretty sure that sales would not be too stellar.
Speaking of promotion, two of the most effective methods of promoting any website, are by building organic search (Google, Bing, etc.) and by gaining website referrals (i.e. Site B has a link to Site A). It can be just as difficult to climb the search ranks as it is to generate a new referral, but thankfully the two methods feed off of each other in many ways. So how on earth do these things called Backlinks come in?
A common concern from business owners is that in order to climb the ever changing Google rankings, they will need to update their aging website, potentially spending tens if not hundreds of thousands of dollars or more. This may not necessarily be the case, and in fact, optimizing an existing website may be easier than you think.
