Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Posts Tagged seo rules
In an ongoing Glacier-Digital blog series of SEO Rules, this week will discuss how Search Engine Optimization and Online Marketing can be implemented into any site and at any time.
Many businesses are afraid to take the step into online promotion and marketing, because it is still a mystery to many of them. It’s not something you can hold in your hand like a flyer, nor is it something that takes hours to prepare, so it must not work. Right?
In an ongoing effort to continue providing you with our series of SEO Rules, we bring you Rule #2. Focusing on the goals of a website.
You must ask yourself… WHAT is the point of your website? It isn’t a question that people are asked very often. In the past, the only reason most businesses have a website is a) because they need to let people know how to contact them, or b) because their competition does, therefore they need one as well.
As we’ve mentioned many times before on this blog, before any search engine optimization is performed on a website and before any changes are made, a website’s content must be scoured with a fine toothed comb.
