The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
While advertising is never a bad idea, it can easily be wasted if the proper tracking measures are not taken. Through the use of online advertising, a wide range of different techniques can be used in order to track the effectiveness of ads.
By far the most effective method is by tracking what are called Conversions.
Technology related acronyms find there way into the lexicon of online professionals every day, however to a large number of businesses who are new to the industry, they can be rather confusing.
In the world of Search, the list of acronyms is a mile long. Below you will find out some of the more important ones.
