So, we’ve talked a lot over the last couple of years about different ideas for increasing online brand awareness for your business and your website. Instead of focusing on a single technique or tool, I thought I would list some of the methods that have worked for our company and our clients in the past and exactly how effective they were.
Posts Tagged ppc
B2B SEO requirements are quite different versus B2C SEO
SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
Continue reading “B2B SEO compared to B2C SEO, is there a difference?” »
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Continue reading “Is mobile marketing important?” »
Technology related acronyms find there way into the lexicon of online professionals every day, however to a large number of businesses who are new to the industry, they can be rather confusing.
In the world of Search, the list of acronyms is a mile long. Below you will find out some of the more important ones.
