We would like to announce the launch of a brand new responsive design and website structure for RPACan.com. RPA is a group of technical professionals who have provided advice to the mining industry for nearly 30 years.
Even though their home office is located in Toronto, they operate globally. Having worked with clients in banking, government, major mining companies, exploration and development firms, law firms, individual investors, and private equity ventures, they are extremely experienced.
As an online marketer at Glacier Digital, I work very closely with our development team and even more so with our design team (as I hope most SEOs do) during the development, launch and ongoing management of a website campaign. SEO is a combination of various tasks and techniques in an effort to increase the quality and relevance of a website for (primarily) search engines, but more importantly, its visitors.
How does a website’s design make a difference in the quality or relevance of a website? In a number of ways.
For many businesses, both large and small, starting a blog can be quite a large undertaking. Not only does a server and website infrastructure have to be set up, but once the blog is ready to go…. someone actually has to WRITE it. Not only that, but once a blog article has been written and published, it needs to be promoted so people actually read it.
Think it sounds easy? Well, we try to practice what we preach and as you may have noticed, we haven’t had a new blog article published in nearly 2 months. Could it be because we’re over encumbered with the amount of work lately? Have we come across a case of “bloggers” block? Regardless of the reason, publishing blog articles on a regular basis is crucial in order to ever gain a solid, loyal viewer base. Continue reading “Blogging 101 – A Beginners Guide” »
We live and breathe technology and anything related to the web here in the office and sometimes we get a bit carried away when it comes to adapting to new buzzwords, phrases and acronyms, specifically ones that the online marketing industry seems to churn out. We begin blurting out entire sentences using acronyms before we realize no one else knows what language we’re speaking. (Warning: This post features a very frustrated kitten.)
“Hey there Mr. SEO, what’s the CPC for your PPC campaign? Are your KPI’s providing any measureable ROI?”
Shoot me now. This is how serious I am….
Continue reading “SEO, SEM, PPC And 100 Other Acronyms. What Do They Mean?” »
Designing for the web is an evolving art. The web is a constantly changing medium and many of last years “Best Practices” no longer hold true under today’s circumstances. Until recently when designing a website we could generally rely on a few assumptions.
