The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
Just to start, I will let my bias be known that I have never been a fan of Apple. I have always found their products to be something akin to Windows-Lite. Like a pair of those scissors you were given in grade school that you couldn’t possibly cut yourself with. But obviously they are doing something right, what with the company being one of the most valuable on the planet.
Which begs the question, how on earth did that happen, and why is it still happening? Is it because of their quality products? Are they providing something unique? Or is it all smoke and mirrors, repeatedly pulled off with such precise accuracy that the masses eat it up and beg for more?
