Posts Tagged iphone

The Apple Effect & The Power Of Marketing

Just to start, I will let my bias be known that I have never been a fan of Apple. I have always found their products to be something akin to Windows-Lite. Like a pair of those scissors you were given in grade school that you couldn’t possibly cut yourself with. But obviously they are doing something right, what with the company being one of the most valuable on the planet.

Which begs the question, how on earth did that happen, and why is it still happening? Is it because of their quality products? Are they providing something unique? Or is it all smoke and mirrors, repeatedly pulled off with such precise accuracy that the masses eat it up and beg for more?

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Is mobile marketing important?

It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.

Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »

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