Glacier-Digital Blog

Design, Development & Promotion

Posts Tagged google

Why being #1 on Google isn’t all it’s cracked up to be

Oct 22

Posted by Admin in SEO & Marketing | 2 Comments

You’ve heard it all before. “We can promise you will rank #1 on Google in a week!” or, even better is “If you don’t rank #1 on Google, you don’t pay!”.

What these companies don’t bother to tell you, is that they will get those ranks for keywords you don’t want, don’t need and didn’t ask for. Also, once your website receives those thousands of promised visitors, what will you do with them? Since they were most likely sent to your site via irrelevant or VERY vague keywords, you need to make sure they don’t hightail it.

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Social Media? Meet Television.

Sep 28

Posted by Admin in SEO & Marketing | 12 Comments

Social Media is really nothing new. It’s been around as long as there has been something to sell, that’s needed someone to sell it.

Engaging with potential customers and giving them what they want, is much better than simply standing on a cliff yelling down at them, “Buy This! Buy This!”.

So where does television come in? Well, you may not have noticed, but for the many years that you were glued to your tv set watching The Cosby Show or Seinfeld re-runs, you were in fact watching hours upon hours of advertisements. These advertisements were not just thrown into the commercial breaks willy nilly. Market research was conducted, and in a way, aspects of social media were implemented to decide which ads would be shown during which shows, and at what times.

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Google… instantly!

Sep 8

Posted by Admin in SEO & Marketing, Web Industry News | 3 Comments

So some of you may have noticed a rather substantial change on Google.com today. As I began to type in the search box, something interesting started to happen.  Instead of having to click Search or press Enter, the window immediately shifted to a search result page, almost seamlessly.

This could have an enormous impact on searches, changing the way users find information and relevant results. Google however,  stresses :

While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.

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Google is now showing multiple results from single domains

Aug 23

Posted by Admin in SEO & Marketing, Web Industry News | 1 Comment

Google has rolled out a new change to their search engine algorithm, which will now display multiple search results for the same domain, as long as the results are highly relevant and useful.

The example they have provided, is a search for ‘exhibitions at amnh’ (american museum of natural history for the non-American’s). Before this new change was rolled out, the search term generated 2 results. Now, it returns 7.

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Yahoo and Microsoft Search Alliance moving at a snail’s pace.

Aug 17

Posted by Admin in SEO & Marketing, Web Industry News | No Comments

Search-Alliance-Snails-PaceBack in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)

What has happened since?  Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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