Glacier-Digital Blog

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Posts Tagged google

Google Buzz – R.I.P.

Apr 29

Posted by Dan J in SEO & Marketing, Web Industry News | 2 Comments

Released to the public in early 2010, Buzz was Google’s first true attempt at entering the social media realm.

It integrated a number of different services into one stream. These services included Twitter and Flickr as well as well as the range of Google products such as YouTube, Blogger, Reader, Latitude, Picasa and others. It had a lot of potential, and seemed like a great way for Google to get their foot in the door. I mean, why wouldn’t it work?

You may have noticed I’m referring to Buzz in the past tense. This is because in my eyes, and in the eyes of many others… it’s dead. There were even reports of it being dead right out of the gate.

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“Say No To Spam!” – Regards, Google

Mar 10

Posted by Dan J in Web Industry News | 1 Comment

As you may have heard, Google recently received a bit of flack for ‘allowing’ spam to rear its ugly head into a handful of search phrases. In one case, a surprisingly large number of vague search terms that were all returning JC Penney as the number one (or very high) result. Terms such as ‘furniture’ or ‘home decor’. Quite a few people noticed something fishy was going on, so an investigation was shortly underway.

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B2B SEO compared to B2C SEO, is there a difference?

Jan 24

Posted by David Sharples in SEO & Marketing, Web Industry News | 1 Comment

B2B SEO requirements are quite different versus B2C SEO

SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
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Why being #1 on Google isn’t all it’s cracked up to be

Oct 22

Posted by Admin in SEO & Marketing | 2 Comments

You’ve heard it all before. “We can promise you will rank #1 on Google in a week!” or, even better is “If you don’t rank #1 on Google, you don’t pay!”.

What these companies don’t bother to tell you, is that they will get those ranks for keywords you don’t want, don’t need and didn’t ask for. Also, once your website receives those thousands of promised visitors, what will you do with them? Since they were most likely sent to your site via irrelevant or VERY vague keywords, you need to make sure they don’t hightail it.

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Social Media? Meet Television.

Sep 28

Posted by Admin in SEO & Marketing | 12 Comments

Social Media is really nothing new. It’s been around as long as there has been something to sell, that’s needed someone to sell it.

Engaging with potential customers and giving them what they want, is much better than simply standing on a cliff yelling down at them, “Buy This! Buy This!”.

So where does television come in? Well, you may not have noticed, but for the many years that you were glued to your tv set watching The Cosby Show or Seinfeld re-runs, you were in fact watching hours upon hours of advertisements. These advertisements were not just thrown into the commercial breaks willy nilly. Market research was conducted, and in a way, aspects of social media were implemented to decide which ads would be shown during which shows, and at what times.

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