Google has rolled out a new change to their search engine algorithm, which will now display multiple search results for the same domain, as long as the results are highly relevant and useful.
The example they have provided, is a search for ‘exhibitions at amnh’ (american museum of natural history for the non-American’s). Before this new change was rolled out, the search term generated 2 results. Now, it returns 7.
Back in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)
What has happened since? Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
One of the latest trends in online social activity has been the explosion of location-based search. Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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Whenever Google makes a change, no matter how small, it’s a big deal. Ok, maybe a bit more to us, the people who work with it nearly all day, but still… when they change a portion of their algorithm, which happens frequently, it can have huge ripple effects.
Arguably their largest update in a while, codenamed Caffeine, has been in the works for quite a long time. Matt Cutts (the unofficial face of Google, at least in my eyes) recently mentioned Google would be slowly rolling out the Caffeine update during the coming weeks.
