In case you haven’t heard about NFC, chances are you will very soon. NFC stands for Near Field Communication and is finding its way into mobile devices across the world. NFC is typically performed between two devices, the target device being anything from a keyfob, to a card or even a sticker. It is done at very close range, very similar to the PayPass technology that Mastercard embraced a few years ago. (And which I LOVE!)
Posts Tagged foursquare
It seems that whenever we are talking with new clients about the many, many benefits of social media, the biggest complaint we receive from EVERY one of them is “When am I supposed to find the time to update all that stuff?”
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
One of the latest trends in online social activity has been the explosion of location-based search. Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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