Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Posts Tagged facebook
One of the latest trends in online social activity has been the explosion of location-based search. Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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Whenever Google makes a change, no matter how small, it’s a big deal. Ok, maybe a bit more to us, the people who work with it nearly all day, but still… when they change a portion of their algorithm, which happens frequently, it can have huge ripple effects.
Arguably their largest update in a while, codenamed Caffeine, has been in the works for quite a long time. Matt Cutts (the unofficial face of Google, at least in my eyes) recently mentioned Google would be slowly rolling out the Caffeine update during the coming weeks.
One of the biggest social media concerns of every client is the management of the tools they use. Since the majority of work is performed by the client (blog posts, twitter posts, facebook page updates, etc.) it can all be a bit overwhelming.
It can take up to a few hours to write a good blog post, so you won’t want to spend another hour updating Facebook, Twitter, LinkedIn and other tools manually, especially if you don’t need to. Read the rest of this entry »
The world of online social media has exploded during the last few years, with good reason. People can connect with hundreds of thousands of others to discuss and share nearly anything. Whether it’s used to spread the word about a great new promotion or product, to inform customers of some relevant industry news, or if it’s to simply share a funny image you found while browsing, social media allows for a type of connection with customers and visitors in a way that traditional marketing cannot match.
The tools have become more user friendly and robust, allowing anyone with something to say, to have their message heard. Below you will find a list of some of the benefits of using these social media tools and which ones may not appeal to your business model. Have a look, think we’re missing something, let us know!
