Posts Tagged blog

What Exactly IS Inner Linking And Why Is It So Useful?

http://blog.glacier-digital.com/wp-content/Hands-Inner-Linking.jpgTypically, websites are made in a very linear fashion. There is always an entry point, which is typically a home page or landing page. This is followed by a handful of single pages, all in a very clearly set row, defined by either a horizontal, or vertical navigation bar. Simple, right?

There are certainly websites that exist in an almost organic, very dynamic fashion. These include news websites (Canoe.ca, NYTimes.com, etc.), and user-driven websites (Facebook.com, Reddit.com, etc.). Search engines have been making a shift to user-generated content for years, and not just because it’s fresh and more frequently updated, but in part because of the linking structures that are built into the website architecture.

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The New Year Brings Change!

New Year 2012It’s a new year, which brings with it the promise for more frequent blog posts. Our plan of posting one article per week hasn’t exactly panned out over the past few months and it’s something that needs to be rectified. There is no shortage of news and techniques or tools, it’s just a matter of getting those ideas down and posts finished. Hmm… sounds like something familiar.

Also, we want to hear from you! If you have found a specific topic to be especially useful or informative, let us know so we can dig deeper and provide more of it. We want to hear your comments and any critiques you can offer. Don’t worry, we can take it :)

Just leave a comment on the blog, or head over to our Facebook page and tell us what you think.

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Does “Blogger’s Block” Exist?

Blogger's BlockCreative writing can be an incredibly challenging mental activity (and physically, depending on how much coffee you’ve had). This doesn’t just apply to novelists or marketing copywriters either, it can affect anyone who is actively required to generate content. And yes… this includes blogs. TRUST me.

Coming up with a new idea for a blog post each week is not as easy as it may seem, which is something we have admittedly been slacking with here at Glacier Digital HQ. The last few months we have experienced some growth and have only squeezed out an average of 1 blog post per MONTH. This is one of the reasons this exact blog post has been written. If your business already has a blog or is planning on proceeding with one, updating it once a week on average is industry-wide best practice.

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How to run a Social Media campaign in less than 4 hours a week

Social Media Less Than 4 Hours A DayIt seems that whenever we are talking with new clients about the many, many benefits of social media, the biggest complaint we receive from EVERY one of them is “When am I supposed to find the time to update all that stuff?”

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No Time For Social Media? Think Again.

Not Enough TimeOne of the most common complaint from our clients is that they simply don’t have the time to maintain their corporate blog, Facebook page, Twitter account, moderate comments, search for new followers/fans and many of the other tasks associated with social media.

Who can blame them!?  It’s a lot of work.

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