Posts Tagged B2B

Does “Blogger’s Block” Exist?

Blogger's BlockCreative writing can be an incredibly challenging mental activity (and physically, depending on how much coffee you’ve had). This doesn’t just apply to novelists or marketing copywriters either, it can affect anyone who is actively required to generate content. And yes… this includes blogs. TRUST me.

Coming up with a new idea for a blog post each week is not as easy as it may seem, which is something we have admittedly been slacking with here at Glacier Digital HQ. The last few months we have experienced some growth and have only squeezed out an average of 1 blog post per MONTH. This is one of the reasons this exact blog post has been written. If your business already has a blog or is planning on proceeding with one, updating it once a week on average is industry-wide best practice.

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Epilepsy Canada Fundraiser – Purple Palooza 2011

Danielle K. a grade 8 student at Toronto’s Hodgeson Senior Public School afflicted with Epilepsy wanted to raise awareness and money for a cause she intimately believes in – finding a cure for Epilepsy. Danielle and her grade 8 classmates created a campaign they affectionately called “Purple Palooza” which would do just that – raise money for Epilepsy research. Danielle’s class (and teacher) organized a fundraising campaign that would make Donald Trump of  ”The Apprentice” proud. The students collaborated on a campaign that included several business elements such as: idea brainstorming, strategy, branding, marketing, and tactical execution.

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How to run a Social Media campaign in less than 4 hours a week

Social Media Less Than 4 Hours A DayIt seems that whenever we are talking with new clients about the many, many benefits of social media, the biggest complaint we receive from EVERY one of them is “When am I supposed to find the time to update all that stuff?”

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B2B SEO compared to B2C SEO, is there a difference?

B2B SEO requirements are quite different versus B2C SEO

SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
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