Posts Tagged apple

CAPTCHA, Expired

Blade Runner posterIf you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.

CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.

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The Apple Effect & The Power Of Marketing

Just to start, I will let my bias be known that I have never been a fan of Apple. I have always found their products to be something akin to Windows-Lite. Like a pair of those scissors you were given in grade school that you couldn’t possibly cut yourself with. But obviously they are doing something right, what with the company being one of the most valuable on the planet.

Which begs the question, how on earth did that happen, and why is it still happening? Is it because of their quality products? Are they providing something unique? Or is it all smoke and mirrors, repeatedly pulled off with such precise accuracy that the masses eat it up and beg for more?

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Social Media? Meet Television.

Social Media is really nothing new. It’s been around as long as there has been something to sell, that’s needed someone to sell it.

Engaging with potential customers and giving them what they want, is much better than simply standing on a cliff yelling down at them, “Buy This! Buy This!”.

So where does television come in? Well, you may not have noticed, but for the many years that you were glued to your tv set watching The Cosby Show or Seinfeld re-runs, you were in fact watching hours upon hours of advertisements. These advertisements were not just thrown into the commercial breaks willy nilly. Market research was conducted, and in a way, aspects of social media were implemented to decide which ads would be shown during which shows, and at what times.

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Is mobile marketing important?

It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.

Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »

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