Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Posts Tagged analytics
The world of online social media has exploded during the last few years, with good reason. People can connect with hundreds of thousands of others to discuss and share nearly anything. Whether it’s used to spread the word about a great new promotion or product, to inform customers of some relevant industry news, or if it’s to simply share a funny image you found while browsing, social media allows for a type of connection with customers and visitors in a way that traditional marketing cannot match.
The tools have become more user friendly and robust, allowing anyone with something to say, to have their message heard. Below you will find a list of some of the benefits of using these social media tools and which ones may not appeal to your business model. Have a look, think we’re missing something, let us know!
While advertising is never a bad idea, it can easily be wasted if the proper tracking measures are not taken. Through the use of online advertising, a wide range of different techniques can be used in order to track the effectiveness of ads.
By far the most effective method is by tracking what are called Conversions.
