While advertising is never a bad idea, it can easily be wasted if the proper tracking measures are not taken. Through the use of online advertising, a wide range of different techniques can be used in order to track the effectiveness of ads.
By far the most effective method is by tracking what are called Conversions.
You have no doubt heard the news that Microsoft and Yahoo! have joined forces to take on the ever persistent Google.
What the partnership means for Yahoo! is they will be using Microsoft’s Bing search technology for searches on their own site, in exchange for an expanded platform with which to show their ads. This will allow Yahoo! to concentrate on ads and their network of websites, which are still among the most visited on the internet.
