Back in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)
What has happened since? Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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Tags: adcenter, advertising, adwords, bing, google, microsoft, yahoo
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
Tags: advertising, adwords, apple, foursquare, google, iphone, ppc, sem, social media
Too often when managing AdWords campaigns, the content network gets the cold shoulder. Sure, you’ll set it up, let it run for a while without doing too much, but do you really get dirty and sift through the sites to see which ones are performing and delivering good quality visitors?
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Tags: adwords, google
The methods in which businesses connect with their customers have changed in ways many don’t realize.
When you mention the word advertising, most think of a flyer, the daily newspaper, television or even radio. The problem with these traditional mediums, is the lack of accuracy through tracking a return on investment. Not only that, but the overall cost can be much higher than a well planned online strategy.
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Tags: adwords
