Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Posts Tagged advertising
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
One of the latest trends in online social activity has been the explosion of location-based search. Whether it’s through Google search, Foursquare, Yelp, or the myriad other services available through a quick query to your mobile phone’s built-in GPS, tracking a user’s location is proving to be beneficial for both users and businesses.
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After months of rumours and discussions, Twitter has finally launched their business model. Instead of calling them ‘ads’ or ‘paid tweets’ they will be called ‘Promoted Tweets‘. Many wondered if Twitter could ever actually begin making money, and with the launch of this new model, it’s certainly a possibility.
Will SEO work for you?
Jan 13
Over the last few years, SEO (known as Search Engine Optimization) has become a vital component of every website’s arsenal. It has helped propel some existing websites into a higher bracket of search rankings, while helping others discover a demographic they were unaware of and even lower the cost of an advertising campaign. This is done through the use of a variety of techniques, aimed at not just increasing the amount of traffic to a website, but increasing the quality and relevance of traffic.
