The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
Danielle K. a grade 8 student at Toronto’s Hodgeson Senior Public School afflicted with Epilepsy wanted to raise awareness and money for a cause she intimately believes in – finding a cure for Epilepsy. Danielle and her grade 8 classmates created a campaign they affectionately called “Purple Palooza” which would do just that – raise money for Epilepsy research. Danielle’s class (and teacher) organized a fundraising campaign that would make Donald Trump of ”The Apprentice” proud. The students collaborated on a campaign that included several business elements such as: idea brainstorming, strategy, branding, marketing, and tactical execution.
You’ve heard it all before. “We can promise you will rank #1 on Google in a week!” or, even better is “If you don’t rank #1 on Google, you don’t pay!”.
What these companies don’t bother to tell you, is that they will get those ranks for keywords you don’t want, don’t need and didn’t ask for. Also, once your website receives those thousands of promised visitors, what will you do with them? Since they were most likely sent to your site via irrelevant or VERY vague keywords, you need to make sure they don’t hightail it.
Social Media is really nothing new. It’s been around as long as there has been something to sell, that’s needed someone to sell it.
Engaging with potential customers and giving them what they want, is much better than simply standing on a cliff yelling down at them, “Buy This! Buy This!”.
So where does television come in? Well, you may not have noticed, but for the many years that you were glued to your tv set watching The Cosby Show or Seinfeld re-runs, you were in fact watching hours upon hours of advertisements. These advertisements were not just thrown into the commercial breaks willy nilly. Market research was conducted, and in a way, aspects of social media were implemented to decide which ads would be shown during which shows, and at what times.
Back in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)
What has happened since? Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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