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It’s tough these days to find the time to spend tracking down and sifting through the thousands of websites, blogs, forums and videos available online, just to receive conflicting advice.
Well, we are enamored that you have chosen our blog as your go to guide for Search Engine Optimization tips. We don’t go wild with our theories (well, we try not to), we instead take a more conservative approach. We stick with what works. Gauging how well something works mind you, is not up to us. That’s up to the search engines and their teams of mathematicians, who toil away at their ever adapting algorithms. Which, at the end of the day, are there to help you find EXACTLY what it is you’re looking for.
The Importance Of Backlinks
Aug 18
So, your new website is done and it’s online. Now, you just sit back and wait for visitors, right? ….Wrong! You need to get out there and promote the heck out of it, using one or many of the ever expanding number of options available. Promotion is just as important as design, development and content, combined. Can you imagine if Ford built a great new car, but decided not to tell anyone? I’m pretty sure that sales would not be too stellar.
Speaking of promotion, two of the most effective methods of promoting any website, are by building organic search (Google, Bing, etc.) and by gaining website referrals (i.e. Site B has a link to Site A). It can be just as difficult to climb the search ranks as it is to generate a new referral, but thankfully the two methods feed off of each other in many ways. So how on earth do these things called Backlinks come in?
A common concern from business owners is that in order to climb the ever changing Google rankings, they will need to update their aging website, potentially spending tens if not hundreds of thousands of dollars or more. This may not necessarily be the case, and in fact, optimizing an existing website may be easier than you think.
10 Days With Google+
Jul 19
So, unless you’ve been completely disconnected for the last few weeks, you will have likely heard about Google+. This is Google’s latest attempt at breaking through in the very competitive and rapidly expanding social media realm. It’s not their first attempt mind you, but we won’t go into too much detail about Wave, Buzz and their other… let’s call them.. experiments.
They have quite a lot more invested in this project though, and have gone as far as planning to rename the incredibly popular Picasa and Blogger websites to Google Photos and Google Blogs, respectively. Last time we looked this change hadn’t gone through, but it’s planned to happen during the public launch of Google+, since it is still in invite-only beta stage.
