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Archive for category Web Industry News

B2B SEO compared to B2C SEO, is there a difference?

Jan 24

Posted by David Sharples in SEO & Marketing, Web Industry News | 1 Comment

B2B SEO requirements are quite different versus B2C SEO

SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
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Google… instantly!

Sep 8

Posted by Admin in SEO & Marketing, Web Industry News | 3 Comments

So some of you may have noticed a rather substantial change on Google.com today. As I began to type in the search box, something interesting started to happen.  Instead of having to click Search or press Enter, the window immediately shifted to a search result page, almost seamlessly.

This could have an enormous impact on searches, changing the way users find information and relevant results. Google however,  stresses :

While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.

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Google is now showing multiple results from single domains

Aug 23

Posted by Admin in SEO & Marketing, Web Industry News | 1 Comment

Google has rolled out a new change to their search engine algorithm, which will now display multiple search results for the same domain, as long as the results are highly relevant and useful.

The example they have provided, is a search for ‘exhibitions at amnh’ (american museum of natural history for the non-American’s). Before this new change was rolled out, the search term generated 2 results. Now, it returns 7.

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Yahoo and Microsoft Search Alliance moving at a snail’s pace.

Aug 17

Posted by Admin in SEO & Marketing, Web Industry News | No Comments

Search-Alliance-Snails-PaceBack in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)

What has happened since?  Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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Is mobile marketing important?

Jun 21

Posted by Admin in SEO & Marketing, Web Industry News | 3 Comments

It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.

Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Continue reading “Is mobile marketing important?” »

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