Archive for category Web Industry News

Google Buzz – R.I.P.

Released to the public in early 2010, Buzz was Google’s first true attempt at entering the social media realm.

It integrated a number of different services into one stream. These services included Twitter and Flickr as well as well as the range of Google products such as YouTube, Blogger, Reader, Latitude, Picasa and others. It had a lot of potential, and seemed like a great way for Google to get their foot in the door. I mean, why wouldn’t it work?

You may have noticed I’m referring to Buzz in the past tense. This is because in my eyes, and in the eyes of many others… it’s dead. There were even reports of it being dead right out of the gate.

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“Say No To Spam!” – Regards, Google

As you may have heard, Google recently received a bit of flack for ‘allowing’ spam to rear its ugly head into a handful of search phrases. In one case, a surprisingly large number of vague search terms that were all returning JC Penney as the number one (or very high) result. Terms such as ‘furniture’ or ‘home decor’. Quite a few people noticed something fishy was going on, so an investigation was shortly underway.

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ANNOUNCEMENT : Glacier Digital partners with Epilepsy Canada

Glacier Digital is very proud to announce a new partnership with Epilepsy Canada. Glacier Digital will be providing a brand new online presence complete with their very own Aumbry Content Management System (CMS). Not only that, but the service and tools provided by Glacier Digital will be free of charge.

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B2B SEO compared to B2C SEO, is there a difference?

B2B SEO requirements are quite different versus B2C SEO

SEO (Search Engine Optimization) is changing the way companies market their products. According to Vanessa Fox, author of “Marketing in the Age of Google”, Search Marketing (which didn’t exist 10 years ago) is dramatically impacting traditional methods of advertising, brand awareness, and new customer acquisition causing many companies pain and discomfort. The companies that understand this new form of marketing will have competitive advantage over their ‘laggard’ competitors who continue with the status quo who still may rely on yellow pages, outdated websites, and traditional advertising for awareness.
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Google… instantly!

So some of you may have noticed a rather substantial change on Google.com today. As I began to type in the search box, something interesting started to happen.  Instead of having to click Search or press Enter, the window immediately shifted to a search result page, almost seamlessly.

This could have an enormous impact on searches, changing the way users find information and relevant results. Google however,  stresses :

While the presentation of the search results may change, our most important advice to webmasters remains the same: Users want to visit pages with compelling content and a great user experience.

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