The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
Jul 19
So, unless you’ve been completely disconnected for the last few weeks, you will have likely heard about Google+. This is Google’s latest attempt at breaking through in the very competitive and rapidly expanding social media realm. It’s not their first attempt mind you, but we won’t go into too much detail about Wave, Buzz and their other… let’s call them.. experiments.
They have quite a lot more invested in this project though, and have gone as far as planning to rename the incredibly popular Picasa and Blogger websites to Google Photos and Google Blogs, respectively. Last time we looked this change hadn’t gone through, but it’s planned to happen during the public launch of Google+, since it is still in invite-only beta stage.
Danielle K. a grade 8 student at Toronto’s Hodgeson Senior Public School afflicted with Epilepsy wanted to raise awareness and money for a cause she intimately believes in – finding a cure for Epilepsy. Danielle and her grade 8 classmates created a campaign they affectionately called “Purple Palooza” which would do just that – raise money for Epilepsy research. Danielle’s class (and teacher) organized a fundraising campaign that would make Donald Trump of ”The Apprentice” proud. The students collaborated on a campaign that included several business elements such as: idea brainstorming, strategy, branding, marketing, and tactical execution.
Jun 7
If you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.
CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.
In case you haven’t heard about NFC, chances are you will very soon. NFC stands for Near Field Communication and is finding its way into mobile devices across the world. NFC is typically performed between two devices, the target device being anything from a keyfob, to a card or even a sticker. It is done at very close range, very similar to the PayPass technology that Mastercard embraced a few years ago. (And which I LOVE!)
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