Archive for category Design & Style

20 Simple Things You Should Do To Improve Your Website

checklistIt’s tough these days to find the time to spend tracking down and sifting through the thousands of websites, blogs, forums and videos available online, just to receive conflicting advice.

Well, we are enamored that you have chosen our blog as your go to guide for Search Engine Optimization tips. We don’t go wild with our theories (well, we try not to), we instead take a more conservative approach. We stick with what works. Gauging how well something works mind you, is not up to us. That’s up to the search engines and their teams of mathematicians, who toil away at their ever adapting algorithms. Which, at the end of the day, are there to help you find EXACTLY what it is you’re looking for.

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CAPTCHA, Expired

Blade Runner posterIf you’ve read online offers peddling any number of ‘enhancing’ pills, NBA swag or opportunities to purchase only the most affordable iPads online whilst perusing a forum or the comments section of a blog, then the purveyor of said website is probably in need of some measure of controling spam. The common go-to controls for such precautionary measures are called CAPTCHA, or their adorable little brother SAPTCHA.

CAPTCHA is an absurd acronym for “Completely Automated Public Turing Test To Tell Computers and Humans Apart” and in its essence is a humanity test; kind of like the one administered in the 1982 movie Blade Runner, but with considerably less suspense. The hope behind CAPTCHA is to stymie a spambot by confounding it with a question or task that rudimentary bot software can’t figure out, but is still something a human with fully-functional fuzzy logic can solve easily.

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The Apple Effect & The Power Of Marketing

Just to start, I will let my bias be known that I have never been a fan of Apple. I have always found their products to be something akin to Windows-Lite. Like a pair of those scissors you were given in grade school that you couldn’t possibly cut yourself with. But obviously they are doing something right, what with the company being one of the most valuable on the planet.

Which begs the question, how on earth did that happen, and why is it still happening? Is it because of their quality products? Are they providing something unique? Or is it all smoke and mirrors, repeatedly pulled off with such precise accuracy that the masses eat it up and beg for more?

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Don’t need search traffic? Learn why you still need to optimize.

Whether your website provides your distributor or clients with password protected materials, or is available for the entire world to see and access, the process of website optimization and usability testing is equally as important.
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