SEO, a part of Online MarketingThere’s been a lot of talk lately around the Glacier Digital HQ regarding SEO and Online Marketing. Discussions about which clients need which specific services or wondering if a fully fledged social media campaign is as important for a client who is strictly B2B over one that is B2C.

Taking a step back however, reveals a much bigger question. Do clients know the difference between SEO and Online Marketing?

The business world is rife with acronyms and buzzwords, so is there really a need for even more? Let’s shed some light on this once and for all. For those of you who are unclear, SEO refers to Search Engine Optimization. The term SEO has remained the acronym ‘du jour’ for far too long, and since it is actually only a single facet of a well planned online marketing campaign, it should not be held in such high regard.

Is SEO important? Sure. Is it the single most important aspect of the future success of your company’s online presence? Certainly not.

“Online marketing should act as an extension to a businesses traditional marketing department, as they both serve to accomplish the same goals.”

Online marketing should act as an extension to a businesses traditional marketing department, as they both serve to accomplish the same goals. Those goals could include building brand awareness, generation of new sales leads or providing visitors with a service or information. The fact that online marketing is comprised of tasks performed solely online is frightening to some, as it could either be an entirely new space for them, or makes them uncomfortable that it doesn’t offer the perceived solid returns that newspaper, radio or other types of print ads do.

The fact of the matter is… this couldn’t be farther from the truth. Online marketing can incorporate traditionally created copy and content into online advertising and promotional material, providing incredibly detailed analytics which is unparalleled in any other type of media. In addition to providing much more accurate and informative viewer data, it can also greatly assist in the growth and ongoing performance of the website itself.

Some of the tasks (outside of purely Search Engine Optimization) that help us achieve this include:

  • Online advertising management (i.e. Google AdWords).
  • Social media management.
  • Backlink generation.

So while search engine optimization is certainly a major component of an online marketing campaign, they are by no means one in the same. Online marketing goes much further in building the online presence of a business.

– Dan John

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About Dan John

Dan John Profile

Dan is an online marketing director at Glacier Digital, located in Burlington, Ontario. With 15 years of online marketing experience, he brings his creative and proven ideas to the table at Glacier Digital, while also providing the world with his insights and knowledge. He manages Glacier Digital’s social media presence as well as the corporate blog.


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