After months of rumours and discussions, Twitter has finally launched their business model. Instead of calling them ‘ads’ or ‘paid tweets’ they will be called ‘Promoted Tweets‘. Many wondered if Twitter could ever actually begin making money, and with the launch of this new model, it’s certainly a possibility.

The way these tweets will be distributed will not, thankfully, be very intrusive. During the initial phase of the roll-out, they will only show in relevant (hopefully!) Twitter searches. Some promoted tweets may start as organic tweets. If promoted tweets do not get retweeted and shared enough, they could get taken down. This will encourage advertisers to offer their customers useful and relevant information.

Promoted Tweets will have the same abilities as organic tweets, which will allow them to be shared easily. Thankfully they do not appear as the typical annoying banner ad, which will make them much more prone to being shared in the first place.

Twitter has provided business with the ability to instantly inform customers with any sort of information, so here’s hoping this new initiative takes off.

UPDATE : It appears promoted tweets are now live.  Go and check it out : search.twitter.com