Whenever Google makes a change, no matter how small, it’s a big deal. Ok, maybe a bit more to us, the people who work with it nearly all day, but still… when they change a portion of their algorithm, which happens frequently, it can have huge ripple effects.
Arguably their largest update in a while, codenamed Caffeine, has been in the works for quite a long time. Matt Cutts (the unofficial face of Google, at least in my eyes) recently mentioned Google would be slowly rolling out the Caffeine update during the coming weeks.
