In an ongoing Glacier-Digital blog series of SEO Rules, this week will discuss how Search Engine Optimization and Online Marketing can be implemented into any site and at any time.

Many businesses are afraid to take the step into online promotion and marketing, because it is still a mystery to many of them. It’s not something you can hold in your hand like a flyer, nor is it something that takes hours to prepare, so it must not work.  Right?

This could not be further from the truth. Not only can online promotion be tracked down to an individual, but the stats and potential benefits are nearly instant. Long gone are the days of intense market research to see how your recent promotional efforts performed. Simply log in to your analytic tracking account and click View Report. It’s as easy as that. (With some setup and configuration from us of course!)

Now, let’s say you recently had your website redesigned but it’s receiving little, to no search engine traffic. Do not give up all hope by simply writing it off, in order to move onto other things. You’ve spent too much money, time and resources on that brand new website to just let it disappear. You need to promote it! This doesn’t just mean sending a newsletter and crossing your fingers that someone will email you back. This means spreading the word by any means possible, as effectively and as regularly as possible.

We won’t go into specifics, but there are an incredible number of tools available to help businesses connect with their customers. They are all available at a very small cost, while most are actually free.

There are some very quick and basic SEO tips that can be used on any website. These will help search engines detect and index a website naturally, without spending money on advertising directly.

These are some of the proven steps to increase the chances of your website reaching desired visitors.

  1. Ensure your Page Title, META Description, and URLs are as descriptive and clear as possible.
  2. Offer well-written, clear and concise content, relevant to the page title, description and URL.
  3. Perform any necessary programming adjustments to increase page load speed, as this now effects both AdWords quality score AND regular search rankings.

Please read the previous ‘SEO Rule’ posts :