Archive for January, 2010
It took long enough for this to happen, but Google is now offering a Site Performance tool within their Webmaster Tools. What this tool provides, is information regarding the speed at which your site loads, while offering a variety of recommendations in order to fix or speed up the website.
Online Advertising Vs. Print
Jan 14
The methods in which businesses connect with their customers have changed in ways many don’t realize.
When you mention the word advertising, most think of a flyer, the daily newspaper, television or even radio. The problem with these traditional mediums, is the lack of accuracy through tracking a return on investment. Not only that, but the overall cost can be much higher than a well planned online strategy.
While advertising is never a bad idea, it can easily be wasted if the proper tracking measures are not taken. Through the use of online advertising, a wide range of different techniques can be used in order to track the effectiveness of ads.
By far the most effective method is by tracking what are called Conversions.
In an ongoing effort to continue providing you with our series of SEO Rules, we bring you Rule #2. Focusing on the goals of a website.
You must ask yourself… WHAT is the point of your website? It isn’t a question that people are asked very often. In the past, the only reason most businesses have a website is a) because they need to let people know how to contact them, or b) because their competition does, therefore they need one as well.
