The methods in which businesses connect with their customers have changed in ways many don’t realize.

When you mention the word advertising, most think of a flyer, the daily newspaper, television or even radio. The problem with these traditional mediums, is the lack of accuracy through tracking a return on investment. Not only that, but the overall cost can be much higher than a well planned online strategy.

Print Campaign.
For example, imagine that you have an advertising budget of $1000. For that amount, you might receive a single, black & white flyer, distributed to 10,000 local homes or less. From that distribution of 10,000, you should expect to receive approximately 100 interested individuals, with the possibly of 1 or 2 becoming a paying customer.

Remember, this cost is for ONE flyer and would be spent EACH time the flyer is sent. It also does not include design fees, printing fees or any possible courier fees.

Online Campaign.
For the same $1000 spent on an online ad campaign, a simple text ad has the potential to be viewed by tens of thousands, if not hundreds of thousands of potential visitors as it is online 24/7, for as long as the budget allows. The ad viewers can also be targeted by factors such as geographic location, age, or search phrase. This provides relevant, quality visitors.

Not only can online ads be targeted towards any specified market, but a variety of tracking methods can also be applied to receive an accurate return on investment. Need to know how many ad visitors submitted your contact form? No problem. How about how many visitors purchased a product through your online store? Easy. Defining a goal and tracking the progress of your online ad visitors towards that goal is a snap, and can produce incredible results.

No matter how many articles are written about the decline of traditional advertising, many businesses, small and large, assume it is still the most effective way to reach their potential customers. This is just not true.

Set aside some of your monthly advertising budget and invest some time towards an online advertising campaign. Please contact us any time for some advice, or visit our website for some more information.