By now, everyone has signed up for a Twitter account to give your status updates, Flickr to share your images or photos, YouTube to share your videos, WordPress or Blogger to post articles or further status updates and then Digg/Reddit/Fark/etc. to post links to your blog. The list go on and on, with literally hundreds of these types of sites offering social networking services.

The question herein lies, is this of any use to your business? The answer is, potentially, yes. The ease of which these services allow you to create content is incredible and is one of the driving factors behind their explosive growth. The other being the extensive reach they have, with the ability to reach potentially anyone in the world with the click of a button.

Jumping in head first is never a good approach, this being no different. If you don’t have anything interesting to talk about, I hate to say this, but don’t bother, your time can be spent much better elsewhere.

If your company deals with recreation, technology or entertainment on any level, social networking becomes much more relevant, as those industries generally have a steady stream of new and interesting topics.

Last but not least, unless you plan on updating these services on at least a somewhat frequent basis, again… don’t bother. Gathering new viewers is difficult enough, give them something to hang around for.

- The Glacier-Digital Facebook page
- Glacier-Digital on Twitter
- The Glacier-Digital Blog