Too often when managing AdWords campaigns, the content network gets the cold shoulder. Sure, you’ll set it up, let it run for a while without doing too much, but do you really get dirty and sift through the sites to see which ones are performing and delivering good quality visitors?

Well, you definitely need to. The numbers below are an example of a campaign’s Content Network that has not received the attention it deserves.

The 100% (or more!) CTR’s immediately raise a red flag. What that means is, when an ad shows on the specified website, it is clicked upon it’s VERY FIRST viewing. While this isn’t impossible, it is very unlikely.

You are able to see the exact website that delivered the click, and more often than not, they are completely irrelevant and very frequently are simply domain squatters with a handful of links and nothing else.

Don’t worry, this happens to everyone. There’s no way to eliminate it 100% without compromising a potentially enormous network of websites on which to display your ads.

“How can I fix this?”

Well, this is where regularly scheduled monitoring comes in handy. Not only can you select specific websites from google’s content network that you wish to have your ads displayed on, but you can exclude ones that you don’t. This can be a painstaking process, however if you invest some time, it can save you hundreds, if not thousands of dollars and ensure your clicks are as effective as possible.