So your website has been online for a few months and you’ve had a few visitors here and there. You’ve checked your analytics and the majority of visitors are coming from referrals or direct sources, such as entering the URL directly, or from a brochure you sent to a few hundred people last week. There is a shocking lack of visitors coming from organic search, namely Google, Bing, Yahoo, etc. The website has plenty of great quality images, loads of pages with PDFs and a great domain name… so the fact there are so few visitors coming from search engines is confusing.
Ok, so maybe I’m being a little bit hostile. But seriously, I can’t take it anymore. What I’m referring to, is the number of businesses I see on a daily basis that have horrific websites and exhibit little to no interest in changing them. Some of the phrases I hear from them are shocking.
Below are some of the most common, and scariest lines I’ve heard over the last 10+ years. You have been warned!