In this ongoing series of “How To’s”, I will be covering the basics of Search Marketing, Social Media, Website Optimization and much more. There are a lot of businesses out there that just need a little jump start, and once the tools have been put into place, they require minimal assistance.
This week’s How To will be covering : Building Your Social Network
This may sound like a very vague topic, and it is to a certain extent. A social network, in the traditional sense has nothing to do with making a sale, or the bottom line. However, this is a very naive way of approaching social networking.
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Google has rolled out a new change to their search engine algorithm, which will now display multiple search results for the same domain, as long as the results are highly relevant and useful.
The example they have provided, is a search for ‘exhibitions at amnh’ (american museum of natural history for the non-American’s). Before this new change was rolled out, the search term generated 2 results. Now, it returns 7.
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Tags: google
Back in July 2009, the ball began to roll on a merger of sorts between Yahoo and Microsoft’s Bing search engines. This March the deal became more finalized and a shape began to form for what would become a joint search marketing effort. (Read our own article from January this year.)
What has happened since? Well, not much really. However, any SEO you talk to will most likely have received countless emails regarding how it’s moving forward, how big things are happening, etc. etc.
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Tags: adcenter, advertising, adwords, bing, google, microsoft, yahoo
Search engines and SEO in general are changing on what seems like a daily basis. Algorithms are constantly being tweaked, and what worked like a charm 2 months ago, may be falling flat today. This presents an interesting mix of excitement and stress for most marketing companies, and I won’t lie… we are not exempt. Read the rest of this entry »
Tags: advertising, analytics, facebook, linkedin, seo, seo rules, social media
It seems that nearly everyone has a mobile device of some kind, especially ones that have online access able to view content and advertisements.
Why then, do so few people discuss mobile as a viable advertising vehicle? Could it be because of the much smaller viewable area on the device’s screen? Could it be because people are scared of using data on their mobile device, due to the potentially sky-high fees incurred by their mobile carrier? Or could it be that they simply don’t use their mobile devices for viewing media, content or other ad-supported material? Read the rest of this entry »
Tags: advertising, adwords, apple, foursquare, google, iphone, ppc, sem, social media
