Is Google going to take mobile more seriously?

Mobile Usability Issues

Over the last few days, a few colleagues of mine have received emails reporting that one or more of their websites are experiencing mobile usability issues. Specifically, receiving an email that starts just like the one to the left.

Fix mobile usability issues found on… <insert your website here>

What follows is a list of potential solutions and resources to use in order to get your NON-mobile friendly website up to snuff. My first question would be “Why isn’t your website already mobile friendly??” but we’ll let that slide for now.

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How To Optimize Your Content

Keep Calm And OptimizeSo your website has been online for a few months and you’ve had a few visitors here and there. You’ve checked your analytics and the majority of visitors are coming from referrals or direct sources, such as entering the URL directly, or from a brochure you sent to a few hundred people last week. There is a shocking lack of visitors coming from organic search, namely Google, Bing, Yahoo, etc. The website has plenty of great quality images, loads of pages with PDFs and a great domain name… so the fact there are so few visitors coming from search engines is confusing.

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Social Media – Mobile vs. Desktop

While social media continues to sneak its way in our everyday lives, the way that users access it differ greatly from platform to platform. There are certain platforms that rely heavily on mobile features, such as taking pictures with your smartphone (i.e. Instagram and Pinterest) or on a great deal of manual input such as typing or more accurate revisions (i.e. Tumblr and LinkedIn). Continue reading “Social Media – Mobile vs. Desktop” »

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You Need To Update Your Website! NOW!

OLD Websites need to be updated!Ok, so maybe I’m being a little bit hostile. But seriously, I can’t take it anymore. What I’m referring to, is the number of businesses I see on a daily basis that have horrific websites and exhibit little to no interest in changing them. Some of the phrases I hear from them are shocking.

Below are some of the most common, and scariest lines I’ve heard over the last 10+ years. You have been warned!

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Top Internet Marketing Trends Of 2013

Top-Internet-Marketing-Trends-Of-20132013 was quite a busy year in the world on online marketing. There were a handful of search engine algorithm revisions, significant shifts in how users were searching and WHERE they were searching, among a number of new advertising techniques. All of which were meant to provide more relevant, targeted results for users. Well, what exactly were these trends and how have they affected the way we browse, search and use not only the web but our mobile devices day-to-day?

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