So, we’ve talked a lot over the last couple of years about different ideas for increasing online brand awareness for your business and your website. Instead of focusing on a single technique or tool, I thought I would list some of the methods that have worked for our company and our clients in the past and exactly how effective they were.
This according to Tim Wilson of Google Canada at a recent conference sponsored by the Canadian Marketing Association – where he was encouraging marketers to be more proactive to the needs of their customers.
“Between 2010 – 2015 the number of mobile Internet users will increase by a compound annual growth rate of 16.6% while PC’s and wireline services will first stagnate , then gradually decline”…..IDC (International Data Corp)
Mobile users are not inclined to pinch and squeeze and their smart phone screens to access content from a regular desktop website any longer. Discriminating mobile users expect the same user experience whether they are accessing content via their smartphone, tablet, laptop, or desktop computing device.
Continue reading “Canadian Marketers Still Ignoring Mobile” »
What’s wrong with Google+?
Mar 19
Let’s just get this out of the way first, I like Google+. There’s a lot to like about it, as is the case with pretty much everything else Google makes. I just find myself constantly asking “Why aren’t more people using Google+?” There are frequent articles posted stating that there are hundreds of millions of users worldwide… how come none of them seem to be my friends or family?
Ok, my brother (who is quite tech savvy) uses it, as does one of my friends. That doesn’t however, come close to my 250+ Facebook contacts, many of whom are active on a daily basis. Was it something that Google did, or hasn’t done, that’s turning people away? Continue to read…
We would like to announce the launch of a brand new responsive design and website structure for RPACan.com. RPA is a group of technical professionals who have provided advice to the mining industry for nearly 30 years.
Even though their home office is located in Toronto, they operate globally. Having worked with clients in banking, government, major mining companies, exploration and development firms, law firms, individual investors, and private equity ventures, they are extremely experienced.
When we are discussing our services with a potential client, it’s not uncommon for them to inquire exactly what they will get for their X number of dollars per month. One of the invaluable tools we provide as part of a monthly campaign is a performance report. These reports contain a vast amount of information including monthly and yearly recap of overall visitor traffic data, mobile-specific data, performance of branded and non-branded keywords, rankings on 3 major search engines and much more.
