The Forrester Research report “US Interactive Marketing Forecast 2011 – 2016” states: marketing dollars are shifting away from traditional forms of advertising (TV, radio and print) to various forms of online and interactive venues. Interactive is now cannibalizing traditional media.
Search Marketing leads overall Interactive Spend as more and more companies embrace Search Marketing tools such as PPC (pay per click) Advertising, and SEO (search engine optimization).
Typically, websites are made in a very linear fashion. There is always an entry point, which is typically a home page or landing page. This is followed by a handful of single pages, all in a very clearly set row, defined by either a horizontal, or vertical navigation bar. Simple, right?
There are certainly websites that exist in an almost organic, very dynamic fashion. These include news websites (Canoe.ca, NYTimes.com, etc.), and user-driven websites (Facebook.com, Reddit.com, etc.). Search engines have been making a shift to user-generated content for years, and not just because it’s fresh and more frequently updated, but in part because of the linking structures that are built into the website architecture.
It’s a new year, which brings with it the promise for more frequent blog posts. Our plan of posting one article per week hasn’t exactly panned out over the past few months and it’s something that needs to be rectified. There is no shortage of news and techniques or tools, it’s just a matter of getting those ideas down and posts finished. Hmm… sounds like something familiar.
Also, we want to hear from you! If you have found a specific topic to be especially useful or informative, let us know so we can dig deeper and provide more of it. We want to hear your comments and any critiques you can offer. Don’t worry, we can take it 
Just leave a comment on the blog, or head over to our Facebook page and tell us what you think.
Creative writing can be an incredibly challenging mental activity (and physically, depending on how much coffee you’ve had). This doesn’t just apply to novelists or marketing copywriters either, it can affect anyone who is actively required to generate content. And yes… this includes blogs. TRUST me.
Coming up with a new idea for a blog post each week is not as easy as it may seem, which is something we have admittedly been slacking with here at Glacier Digital HQ. The last few months we have experienced some growth and have only squeezed out an average of 1 blog post per MONTH. This is one of the reasons this exact blog post has been written. If your business already has a blog or is planning on proceeding with one, updating it once a week on average is industry-wide best practice.
What is a conversion, you ask?
It is the single most important aspect of any online business presence, plain and simple. Are you converting your website visitors into anything meaningful, in order to grow your business? Do you fully understand the act of converting a visitor? Do not fret, you will now!
